One of the biggest mistake many businesses often make on social media, is using the outlet as way to just advertise their business for free (mostly). While there is a time and place for this, advertising should be tiny fraction of your overall content. There's no bigger turn off for a consumer than to have advertising rammed down their throats. People will quickly tune out or unfollow if they think they are constantly being pitched to - another reason why ad blockers are a so popular now.
What should you post? Relevant and Useful Content
Specifically, this largely depends on your brand and industry and what your target audience generally likes. You need to do your own research for this one.
Once you have that all figured out, it's time to start making or sharing content. Here are my top 5 brands to follow on social media that will help make that content better.
There's no doubt that we live in a visual age. The most popular social media apps focus on the visual aspects of their platforms. What better brand than camera stalwart, Canon - one of the most dominant names in the photography industry. Their social media channels are filled with lots of tips and tricks on how to produce better photographs. You don't even have to be photographer to appreciate it.
That tip right there is a bit of game-changer and am definitely going to try it out the next chance I get.
If you find graphic design especially challenging, Canva is a great resource. Their social media channel is packed with plenty of insightful tips that will help you transition from making memes to infographics to even highly visual resumes!
If you've never been to their website - and even if you are already a graphic designer (I can sense your eye-roll from here) - go check it out. There's plenty of customizable templates for users to choose from or get inspired by.
Like I had mentioned, we live in a highly visual world on social media. Adobe has a plethora of applications they've created (or acquired) over the years with none more well known than Photoshop. Not only is it used for fixing or modify photos, creating digital art or graphic designs, but you can even make video animations! I just learned that last one myself just a couple months ago.
Anyways, the pro-level software can be daunting, even for regular users. And this is where their social media becomes even more useful. They offer tricks and tutorials on how to create different effects or how to use the tools on the platform. Even if you don't have Photoshop, a lot of their social content is great for inspiring your own creative projects and could even be applied using other software.
This is the only social media account on this list that doesn't have to do with techniques on creating a specific kind of content. Their industry niche, is social media management tools for businesses and agencies. But rather than tell their followers all about how their platform can help them, Hootsuite shares a lot of tips on how to create better, more engaging and relevant content.
I was a little hesitant about sharing this channel, but only because their content is a little more advanced and geared specifically towards users of Apple's Final Cut Pro video editing software. But, even if you have no plans to create video or video graphics, or even use FCP if you do - this channel is still useful. I like to use it to get ideas for video projects that I'm working on - or get inspired to make a project. But like I said, even if you don't make this kind of content, it's good to know what can be accomplished so that you know what's possible when you ever decide to go that route, or hire someone to do it for you.
6. There's more.
I'm kidding. I know how to count.
The world of social media is constantly changing. What worked yesterday, may not work today. But no matter the medium or platform - creating or sharing content that your followers find useful is always going to increase your brand value, and in the end - increase sales.
Who do you follow for inspirational content and how-to's? Let me know in the comments below.